THE BRAND
HELFRICH IS FOCUSED ON LUXURIOUS BASICS THAT HAVE THE FLEXIBILITY AND SARTORIAL CONVENIENCES THE MODERN WOMAN DEMANDS. MADE IN LOS ANGELES, HELFRICH HAS A DISTINCTIVE “CALIFORNIA” SENSIBILITY THAT CELEBRATES THE NOTION OF CASUAL LUXURY. PAIRING CLEAN, MINIMAL SILHOUETTES WITH INNOVATIVE FABRICS AND FINE ITALIAN YARN EXUDE AN EFFORTLESS, UNDONE CHIC AESTHETIC DISTINCT TO THE HELFRICH BRAND.
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